Wardell Academy

The life of a business owner is stressful, and it’s only compounded by fighting fires, wondering where all your time has gone and thinking about where your next sales is coming from. Owners spend 17 full days a year worrying about their business outside of work.

However, when you have the fundamentals and systems in place, you can spend less time worrying about your business, and more time growing your business.

Over the course of three, two-hour live online seminars, you’ll be guided through the foundations of Positioning, Process and People:

Session 1: Positioning

  • Target Market Profile: identify the demographics and psychographics embodied by your ideal customer
  • Market Position: determine your competition and create your unique selling proposition
  • Core Competency: review your operational mix and your competitive advantage
  • Branding: pull the correct levers in your marketing mix to create your image
  • Marketing Strategy: find the right channels to communicate to your market

Session 2: Process

  • Organizational Structure: leverage a method of organization that makes sense for your business
  • Cascading Objectives: recognize how every level of your business can contribute
  • Key Performance Indicators: outline how your business monitors performance
  • Position Outlines: define the responsibility and accountability necessary for success
  • Systemization: determine and communicate the workflows most critical to your business

Session 3: People

  • Recruiting, Hiring and Orientation: establish how to bring new team members on, from finding candidates to Day One
  • Training: learn how to develop skills to improve your business' operations
  • Corporate Culture: recognize influences on your business and their potential impacts
  • Leadership, Management and Coaching: identify coaching opportunities to drive leadership throughout your team
  • Compensation: define how to provide for your team appropriately

With a Wardell advisor and your business owners like yourself, you’ll learn the fundamentals you need to get your business on the path to growth.

Available on a quarterly basis, our next sitting is JANUARY 2021.

We’d love to hear from you; contact us below and we’ll let you know when registration is live.

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As Featured In...

Circle Graphics

“Wardell has helped me systemize my business so I can travel with my family often and live the life I’ve always dreamed of.”

— Brad Haima, Founder, Circle Graphics

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